Trained in house resource grow traffic by 625% in 6 weeks
Local cleaning business gains consistent inbound traffic within six weeks through systemisation and a targeted local strategy.
B&K Services – A residential and commercial cleaning company based in Wollongong, providing routine, deep-clean, and specialist services across the region.
🧠 The Challenge
Before working with Loopli, B&K Services struggled with:
- No consistent lead flow
- Limited local search visibility
- No structured CRM or follow-up system
- No clear strategy to generate or leverage customer reviews
🛠️ The Solution
- Implemented a local traffic strategy focused on Google visibility and geographically relevant content.
- Set up a review generation and management system to build trust and improve rankings.
- Deployed a lightweight CRM to track leads, automate follow-ups, and centralise communication.
- Delivered Inside Marketing training to build in-house capability and strengthen long-term consistency.
📈 The Results
- SEO traffic increased from 8 to 58 visits, a 625% uplift within six weeks.
- Achieved consistent inbound enquiries through improved local visibility.
- Improved review volume and quality, supporting stronger trust signals.
- Enhanced lead tracking and follow-up through a new CRM system.
💡 The Takeaway
This case highlights how even small service businesses can see rapid gains with the right systems and local optimisation. Loopli’s approach focuses on predictable growth built on visibility, process, and capability — enabling long-term success, not just short-term spikes.
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