🧠 The Challenge

Before working with Loopli, Aura Electrical Group lacked the digital foundations needed to generate predictable work.
Key issues included:

• Google Business Profile was unverified and not appearing in search.
• No online presence to attract or convert customers.
• No CRM system in place.
• No structured way to manage leads or marketing.
• SEO wasn't indexing

🛠️ The Solution

Loopli implemented a full digital foundations upgrade:

1. Completed Google Business Profile verification and full optimisation.
2. Built out on-page SEO, including service and location-specific pages to improve local visibility.
3. Set up a central CRM system tailored to the business.
4. Integrated the CRM with ServiceM8 for seamless job management and communication.
5. Implemented tracking systems to ensure accurate reporting and lead flow visibility.
6. Partnership building through email and Instagram.

📈 The Results

• Aura Electrical Group hit its revenue goals within 4 months.
• Achieved full visibility on Google for core service and location searches.
• Reliable lead flow through Google Business and organic search.
• Improved job management workflow through CRM + ServiceM8 integration.

This chart below shows the traffic increase we started working with Josh in June.

💡 The Takeaway

This project shows how quickly results can come once the right systems are in place. By verifying the business, improving local SEO, and integrating CRM tools, Loopli helped Aura Electrical Group build predictable lead generation and a scalable operational foundation. Systemisation isn’t just about efficiency — it’s the engine behind long-term, compounding growth.