🧠 The Challenge

Before working with Loopli, the business needed to get its marketing and sales process back under control:

• Website and online presence weren’t supporting lead generation.
• No clear system to capture, organise, and follow up enquiries.
• Limited visibility over pipeline stages and next actions.
• Inconsistent marketing activity and follow-up meant missed opportunities.

🛠️ The Solution

Loopli delivered a full front-end + back-end growth foundation:

1. Website rebuild focused on clarity, trust signals, and conversion (enquiry pathways, service structure, persuasive copy).
2. CRM implementation to centralise leads, customers, and pipeline stages in one system.
3. Sales automations + nurture sequences to ensure timely follow-up, reduce drop-offs, and keep prospects engaged.
4. Google SEO foundations to improve visibility for relevant search terms and local intent traffic.
5. Facebook ads + social presence setup to create consistent inbound demand and reinforce brand credibility.

📈 The Results

• A significant increase in the sales pipeline, with more consistent lead flow coming through digital channels.
• Faster response and follow-up, supported by automations and structured CRM workflows.
• Improved visibility and control over the pipeline, including clear stages, ownership, and next steps.
• Stronger brand trust and professionalism online, through upgraded website, SEO, and social presence.

💡 The Takeaway

This case shows how a trade business can grow faster by systemising the basics: visibility, follow-up, and consistent demand. Loopli’s approach builds a foundation that makes leads predictable and sales execution repeatable—so growth isn’t dependent on memory, motivation, or manual admin.

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