🔒 Case Study: Imperial Security & Fire

Client Description
Imperial Security & Fire – a Sydney-based security provider with more than 30 years of experience. The company offers CCTV, alarm systems, access control, intercoms, alarm monitoring, and integrated fire and security solutions for residential, commercial, and government clients.

🧠 The Challenge

Despite a strong reputation and experienced team, Imperial lacked a unified digital system to manage leads and growth.

Key issues included:

• No connected CRM or automation process to manage incoming enquiries
• Inconsistent communication and manual follow-ups
• Limited visibility over lead sources and campaign performance
• Fragmented online presence across multiple service areas
• No centralised data for optimisation or AI utilisation

The goal was clear — build a digital infrastructure capable of scaling reliably and intelligently.

🛠️ The Solution

Loopli designed and implemented a complete digital operating system for Imperial Security & Fire, connecting marketing, sales, and automation under one roof.

1. CRM & Automation Setup

• Implemented a Go High Level (GHL) CRM to manage every lead from first contact to closed deal.
• Built automated nurture sequences with custom branching logic for residential, commercial, and monitoring clients.
• Integrated AI-assisted workflows for lead scoring, instant responses, and pipeline prioritisation.
• Established detailed reporting dashboards tracking conversion rates, campaign attribution, and revenue metrics.

2. Email Infrastructure & Deliverability

• Configured domain authentication (SPF, DKIM, DMARC) and warmed sending domains to achieve 98% campaign deliverability.
• Automated segmentation and re-engagement campaigns to maximise open and response rates.

3. Multi-Location Google Business & SEO

• Consolidated and optimised multi-location Google Business Profiles, ensuring accurate NAP data and service area coverage.
• Added consistent metadata, service tags, and photo updates to strengthen map pack visibility.

4. Meta Ads & Lead Generation

• Deployed a Meta Ads system targeting property managers, business owners, and homeowners.
• Built multi-step conversion funnels integrated directly into the CRM, tracking every enquiry to appointment.
• Optimised campaigns using AI-based audience modelling and lookalike segmentation.

📈 The Results

Within months of implementation, Imperial Security & Fire achieved measurable, data-driven results:

📊 50+ qualified leads per month across multiple channels
📧 98% email deliverability on nurture and campaign sequences
🏢 Multi-location Google Business visibility generating consistent inbound calls
🤖 AI-enhanced workflows improving speed to lead and follow-up efficiency
📞 Automated sales tracking providing full visibility on ROI and job value

💡 Takeaway

By merging CRM automation, AI integration, and multi-channel marketing, Imperial Security & Fire transitioned from manual operations to a highly efficient digital growth system.

Loopli’s technical implementation allowed Imperial to track, nurture, and convert leads seamlessly — delivering enterprise-level capability to a growing Australian security firm.