$1.2M in Pipeline & 30+ Monthly Leads Through SEO, Facebook Ads & Funnel Strategy

With the right systems, it’s not just about more leads — it’s about better leads, faster trust, and full control

Green City Landscapes – a premium landscaping company serving Sydney’s eastern suburbs, specialising in bespoke outdoor transformations.

🧠 The Challenge

Green City Landscapes had a great reputation and stunning work — but their digital presence wasn’t converting that into consistent growth.

They needed:

  • A system to bring in consistent, qualified leads
  • A way to track ROI from every marketing channel
  • A stronger online brand presence that built trust early in the customer journey

🛠️ The Solution

We worked across all major areas of their marketing to build a high-converting ecosystem:

1. SEO & Local SEO

  • Optimised website content for key services and suburbs
  • Built local landing pages to dominate search in priority areas
  • Improved their Google Business Profile for maximum visibility

2. Facebook Ads with On/Off Control

  • Set up a plug-and-play Facebook Ads system
  • Campaigns generate leads on demand, with the client able to pause or activate anytime
  • Ads warm up prospects fast by combining visuals with trust-building content

3. Funnel & Lead Nurture System

  • Built a centralised CRM funnel to capture, track, and convert leads
  • Created automated authority sequences to educate and build trust
  • Developed content that adds value across the full customer journey

4. Attribution & ROI Reporting

  • Every lead is tracked by source
  • We can clearly show where revenue is coming from — Google, Facebook, SEO, etc.

📈 The Results

  • 📊 Over $1.2 million in qualified pipeline
  • 🚀 30+ inbound leads per month
  • ✅ Ability to turn campaigns on/off based on schedule or capacity
  • 🔍 Full transparency: the client knows exactly how much each lead source is making them

💡 Takeaway

With the right systems, it’s not just about more leads — it’s about better leads, faster trust, and full control.

“We now have a real system behind our marketing. I can see where the leads come from, what they’re worth, and turn the ads on or off if we get too busy. It’s a game changer.”
– [Owner Name], Green City Landscapes

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Loopli - Strategic Partners for Scaling Australian Trade Businesses