🧠 The Challenge

Northways Plumbing sat down with us for a complimentary funnel audit. Straight away, we spotted a critical issue:

Their phone number was missing from their Google Business Profile.

That meant potential customers couldn’t call, even if they wanted to. No number = no enquiries.

🛠️ The Solution

We helped Northways quickly:

• Re-add the missing phone number
  
• Ensure the listing was properly verified and optimised
  
• Monitor the impact over the following weeks
  

📈 The Results

After making this one change, the calls came flooding in:

• Week 1: 15 calls
  
• Week 2: 20 calls
  
• June total: 44 calls
  
• July: 35 calls (and counting)
  

That’s 114+ leads from local people actively looking for plumbing help, all from a 10-minute fix.

💡 Takeaway

Sometimes it’s not about doing more marketing — it’s about removing the roadblocks that stop people from reaching you.

Our funnel audit revealed a hidden issue, and a fast fix turned into a steady stream of new work for Northways Plumbing.