Why we are in this situation?

The internet has made it so easy for people to find a tradie — and at the same time, it’s made it bloody hard to actually be one.Because now everyone’s shopping around.Everyone’s comparing quotes.Everyone’s trying to beat your price by fifty bucks.They’ll ring five different blokes, ask for a quote, then disappear because “someone else was cheaper.”It’s turned into a race to the bottom.And yet…there’s still a small group of people — the good ones —who get it.They understand what it means to show up in the rain.To do quality work that actually lasts.To take pride in your trade and not cut corners.

To take pride in your trade and not cut corners.Those people don’t want the cheapest quote.They want the job done properly.They want someone they can trust.And they’re happy to pay for that.That’s who you build your business for.Not the tyre-kickers. Not the bargain hunters.The ones who still value skill, reliability, and pride in the work.The problem is — most tradies don’t know how to attract those kinds of clients.They’re too busy chasing every lead instead of filtering for the right ones.That’s what I help fix. Because when you stop competing on price and start building a brand people trust — you stop working for scraps and start getting paid what you’re worth.
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Educate

Go all out on why your premium and why you only work with premium clients

Write down all the things that make your business great and better than your competition.
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USPs to Educate Customers On

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1.Clear Communication – Regular updates, set catch-up points, and one point of contact.
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2.Reliable Timelines – Realistic schedules with upfront communication about lead times.
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3.Transparent Pricing – Quotes that outline inclusions, exclusions, and how variations are handled.
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4.Quality Materials & Suppliers – Only using trusted suppliers and brands that stand the test of time.
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5.Local Expertise – Based in the community, with knowledge of local conditions and suppliers.
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6.Post-Project Support – Warranty, aftercare, or check-ins once work is complete.
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7.Safe & Compliant Work – Fully insured, WHS compliant, and work completed to Australian Standards.
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8.Dedicated Project Manager – A single person responsible for timelines, quality, and client updates.
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9.Qualified & Trusted Team – Licensed, insured, and experienced professionals on every job.
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10.Proven Track Record – Past projects, testimonials, and case studies available.

Qualify

Because we go so hard on our Unique‘Selling Proposition’ and education material we can ask an unreasonable amount of questions
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USPs to Educate Customers On

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Qualification

Don’t be afraid to ask a lot upfront.

The right clients will happily give you detail because they’re serious.

Tyre-kickers, on the other hand, will weed themselves out.

👉 Tip: Add one or two “dealbreaker” questions to your enquiry form.

For example:

1.Budget range (shows if they have actually thought about the price of what they want done)
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2.Timeframe for starting (shows if they actually want to get started with a project)
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3.Type of job (so you don’t get asked about things you don’t even offer)
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This saves hours of back-and-forth and keeps your pipeline clean. If you have a lot of leads coming through and no time to get back to them you can add these questions to your form to get a better quality of lead.

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