A couple things I wish every tradie knew

Sound familiar?

• On the tools all day, quoting and doing admin all night
• Leads that only want the cheapest price
• Spending on marketing but no idea what it brings in
• Missing calls and losing jobs because of it
• Been burnt by an agency before
• Busy all year but profit isn't growing

Why listen to me?

I'm Jack. I run Loopli out of Wollongong. We build the marketing and systems for trade businesses across Australia: electricians, plumbers, landscapers, carpenters, renderers and plenty more.

We've helped these businesses bring in millions in sales.

And I'm over seeing young tradies work themselves into the ground and still struggle.

I've seen what the top trades do differently. It's not luck and it's not working harder. It's a few simple things done in the right order.

Here they are

1. Your time is the most expensive thing in the business.Every hour on the tools is an hour not spent growing it.
2. Cheap leads cost the most.Price shoppers waste your quoting time and rarely come back.
3. If you can't track it, you can't grow it.You should know what every dollar of marketing brings back.
4. Speed wins jobs.The first business to call back usually gets the work.
5. Reviews sell before you do.Good clients check Google before they ever pick up the phone.
6. Your website should do the first chat for you.Show your work, your value and your process so the right people call.
7. Hire someone to answer the phone before you hire another pair of hands.It frees you up and wins more jobs.
8. Look premium to win premium work.If you look like the cheap option, you'll get cheap clients.
9. Your agency should show you the numbers every month.If they can't, that's your answer.
10. Review it all every 90 days.Small tweaks each quarter add up to big profit.
11. Bonus: post high quality content on Instagram.My clients who are killing it the most all do this well.

The mindset shift

Win as much work as you can. Hire good people. Then step off the tools.

The tradies who kill it get this. Once good staff are doing the work, they can focus on the stuff that grows the business. And everything below gets done better.

Time changes everything

Get time back and you can fix your leads, your systems and your sales. Watch this first.

Better leads, systemise, scale

Three steps, in this order. Start with better leads. The lead guide below is the one we use with our own clients.

The six steps to make the switch

Do these in order. Tick them off yourself, or hand them to us.

1. Know your ideal client

   Decide who you want to work for and how you want to be seen.

2. Build proof and content

   Get reviews, photos and videos of your best work out there.

3. Set up your brand assets

   A website that covers every service and area you work in.

4. Own Google Business Profile

   Show up and win reviews in every area you service.

5. Connect it all to a CRM

   Every lead tracked, followed up and handled by your sales person.

6. Run ads, track them, then scale

   Google and Meta ads with tracking that shows real profit.

Then review every 90 days

Get it all done once. Then every quarter, check the marketing and sales numbers and fix what's slowing you down.