🧠 The Challenge
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Broadwater Carpentry had the skills and the work ethic to deliver quality carpentry, but they had no real brand and no steady flow of leads. Work came in waves, and there was no system to catch it when it did.
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They needed:

• A professional brand that matched the quality of their work
• Consistent leads across every area they service
• A clear process to track every enquiry through to a booked job
• A better picture of where their marketing money was going

🛠️ The Solution
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We built Broadwater Carpentry a complete customer acquisition system designed for quality carpentry work. It combines a new brand, multi-location search visibility and a full back-end sales system.

1. Rebrand

• Built a new brand identity that looks as professional as the work they deliver
• Gave them a consistent look and message across their website, Google and socials
• Positioned them to win better jobs, not just cheaper ones

2. Multi-Location SEO

• Optimised website content for core carpentry services in each service area
• Built location-specific pages to capture high-intent local searches
• Structured the site to rank for buyers looking for quality, not just the lowest price

3. Google Business Profile Verification

• Helped verify their Google Business Profiles so they can show up on Google Maps
• Set up each profile so local customers can find them and contact them fast

4. Marketing Expense Review

• Reviewed every dollar they were spending on marketing
• Found the spend that wasn't bringing in jobs
• Focused their budget on what actually works

5. Sales Pipeline & Automations

• Built a clear sales pipeline so every lead is tracked from enquiry to booked job
• Set up automated follow-ups so no lead goes cold
• Removed manual admin so the team can stay on the tools

6. Phone System

• Set up a business phone system so calls are captured and tracked
• Made sure every enquiry lands in one place, ready for follow-up

📈 The Results

• 📊 Around 5 consistent leads every week
• 💰 No marketing cost to generate them
• ⭐ A professional brand that matches the quality of their work
• 🔍 Verified Google profiles so local customers can find them
• ✅ Every lead tracked through one clear sales pipeline

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