🧠 The Challenge

Coastal Mowing had the skill and the work ethic, but lead flow was unpredictable. Fletcher was relying on word of mouth and the odd Facebook post — which meant some weeks were flat out, and others were too quiet. There was no system, no visibility, and no clear way to grow.

They needed:

• A steady, predictable flow of local leads
• Clarity on what was working and what wasn't
• More than one channel feeding the pipeline so the business wasn't exposed
• A clearer path to scaling without chasing every job manually

🛠️ The Solution

We built Coastal Mowing a complete customer acquisition system designed to bring in consistent local work and give Fletcher full visibility over the business.

1. SEO & Local SEO

• Optimised the website for core mowing and grounds maintenance services
• Built suburb-specific pages targeting high-intent local searches across the Illawarra
• Structured the site to rank for the customers Fletcher actually wants

2. Google My Business Optimisation

• Fully optimised Google Business Profile for local map visibility
• Set up review generation to build long-term trust signals
• Positioned Coastal Mowing to show up when nearby customers search

3. Multi-Channel Lead Generation

• Google Ads built for high-intent local searches
• Paid social to warm up prospects and stay top of mind
• Organic SEO compounding over time as the long-term play
• Multiple channels means no single point of failure in the pipeline

4. Centralised CRM & Lead Management

• Every lead captured in one place, no matter the source
• Automated follow-up sequences so no enquiry slips through
• Two-way SMS and missed-call text-back built in
• Fletcher can manage everything from his phone on the job

5. Attribution & Reporting

• Every lead tagged by source so Fletcher knows what's working
• Clear visibility on which channels are producing revenue
• Real numbers to make real decisions

'Working with Loopli has been a great experience from start to finish. Their team has been incredibly helpful not only with web design, but also with developing an overall Google strategy for my business.'

📈 The Results

• ⚡ Leads coming into the website within 2 days of launch
• 📊 Consistent leads coming in daily
• 🎯 Multiple lead channels feeding the pipeline — no reliance on one source
• 🧭 Clarity around how to run and grow the business — Fletcher knows his numbers
• ✅ Full visibility over every enquiry, every job, every dollar