🧠 The Challenge

J&J Rendering had the skill, the reputation, and the portfolio to back it up — but their lead flow was inconsistent and their systems couldn't keep up with the calibre of work they wanted to win.

They needed:

• A reliable pipeline of qualified, high-value rendering jobs
• A way to capture, track, and respond to leads without dropping them
• A professional customer experience from first enquiry to job completion
• Full visibility over where revenue was coming from

🛠️ The Solution

We built J&J Rendering a complete customer acquisition system designed for premium trade work — combining search visibility, paid traffic, and a full back-end CRM with mobile management.

1. SEO & Local SEO

• Optimised website content for core rendering services and target suburbs
• Built suburb-specific landing pages to capture high-intent local search traffic
• Structured the site to rank for premium-buyer search terms, not just price-shoppers

2. Google My Business Optimisation

• Fully optimised Google Business Profile for maximum local visibility
• Set up review generation and reputation management
• Positioned J&J to dominate the Google Map Pack in priority service areas

3. Google Ads with Full Conversion Tracking

• Built a Google Ads system targeting high-intent rendering searches
• Campaigns engineered for quality leads, not just volume — filtering out tyre-kickers
• On/off control so J&J can scale up or pause based on capacity

4. Full Phone, Customer & Relationship System

• Centralised CRM to capture every lead, every call, every enquiry
• Automated follow-up sequences to build trust and book site visits faster
• Two-way SMS, missed-call text-back, and call tracking built in
• Mobile phone app so the team can manage leads, quotes, and customer comms from the job site

5. Attribution & ROI Reporting

• Every lead tagged by source — SEO, GMB, Google Ads
• Clear visibility on cost per lead and revenue per channel
• J&J knows exactly which dollar is producing which job

📈 The Results

• 💰 $171,000 in closed jobs in 3 weeks (2 jobs)
• 📊 23 qualified leads generated through the system
• 📱 They met a new builder who can sub-contract them from their ads
• ✅ On/off control over paid campaigns based on workload
• 🔍 Full transparency on which channels are driving revenue

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