From a new website launch to ranking in top local positions
From a new website launch to ranking in top local positions, driving strong visibility across the Northern Rivers region.
Grainger Electrical – a licensed electrical contractor based in Evans Head, servicing domestic, commercial, and Level 2 electrical work across the Northern Rivers region.
🧠 The Challenge
- Limited online visibility prior to launch
- No structured presence in local search results
- No clear system for ranking across multiple service types
- Lack of regional targeting for consistent lead flow
🛠️ The Solution
- Designed and developed a high-converting website tailored to domestic, commercial, and Level 2 services
- Implemented a targeted local SEO strategy focused on Evans Head and the Northern Rivers region
- Structured service pages to capture multiple job types and search intents
- Optimised on-page SEO including headings, content, and internal linking
- Built a regional marketing strategy to expand visibility beyond a single suburb
📈 The Results
- Ranking in top positions for key local electrical search terms
- Strong visibility across Evans Head and surrounding Northern Rivers areas
- Increased inbound enquiries through organic search
- Established authority across multiple service categories (domestic, commercial, Level 2)
- Scalable SEO foundation for continued regional growth
💡 The Takeaway
This case shows the power of combining location-focused SEO with a properly structured website. By building for both search intent and service coverage, Loopli helps electrical businesses dominate their local region and expand sustainably. It’s not just about ranking — it’s about owning your service area.
Recent Case Studies
We work really hard on our clients businesses to create case studies like these. We are open about showing you exactly what we have done to help you make the best decision for your business.
Scale your revenue and profit sustainably over the long term.
Loopli - Strategic Partners for Scaling Australian Trade Businesses