Improved visibility and search performance for local electrician
Improved visibility and search performance through technical fixes, resulting in increased SEO traffic and stronger Google presence.
Electrical Avenue – a Perth-based electrical company providing residential, commercial, and industrial services across the Western and Northern Coastal suburbs.
🧠 The Challenge
- Existing website with underlying technical SEO issues
- Poor Google Business location setup affecting local visibility
- Limited organic traffic despite strong reputation (60+ 5-star reviews)
- Inconsistent search performance across service areas
🛠️ The Solution
- Rebuilt and optimised the website with clean structure and improved performance
- Resolved technical SEO issues including indexing, site structure, and crawlability
- Fixed and optimised Google Business Profile location for accurate local targeting
- Implemented on-page SEO across key service and location pages
- Established a foundation for ongoing SEO growth and tracking
📈 The Results
- Noticeable increase in organic SEO traffic
- Improved rankings across Perth service areas
- Stronger local visibility through corrected Google Business setup
- Better alignment between website and search intent
- Scalable digital foundation for continued growth
💡 The Takeaway
This case shows that growth isn’t always about starting from scratch — often it’s about fixing what’s already there. By resolving technical issues and aligning Google presence with the business, Loopli unlocks traffic that should have been there from the start. Clean systems create consistent results.
Recent Case Studies
We work really hard on our clients businesses to create case studies like these. We are open about showing you exactly what we have done to help you make the best decision for your business.
Scale your revenue and profit sustainably over the long term.
Loopli - Strategic Partners for Scaling Australian Trade Businesses