Helping One Seven Excavations Dominate Google Rankings in Wollongong

Local SEO and system setup helped One Seven Excavations dominate Google rankings in Wollongong, driving consistent calls and trusted online visibility

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One Seven Excavations – an earthworks and excavation business based in Woonona, Wollongong, providing reliable residential and small-scale commercial site services.

🧠 The Challenge
Before partnering with Loopli, One Seven Excavations faced:

  • Minimal online presence and no Google visibility.
  • No lead tracking or web enquiry system.
  • Limited reviews, reducing trust and credibility.
  • Inconsistent inbound enquiries and phone calls.

🛠️ The Solution
Loopli implemented a streamlined local marketing system:

  1. Set up a high-performing website with embedded enquiry forms.
  2. Optimised Google Business Profile for key suburbs across Wollongong.
  3. Built out local SEO and on-page keyword structure for earthworks and excavation terms.
  4. Installed call tracking and review automation to capture new leads and build trust.

📈 The Results

  • Ranked #1 in multiple local suburbs for “earthworks” and “excavations”.
  • Gained 9 new Google reviews, boosting local trust.
  • Averaging 5–10 additional calls per month from search and website traffic.
  • Increased visibility and consistent monthly leads from organic search.

💡 The Takeaway
This project shows how targeted local SEO, automation, and visibility systems can turn a small trade business into a trusted local leader. Loopli’s structured approach ensures sustainable lead flow and long-term growth.

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