Most tradies respond the same way. They drop their prices to win work. They quote every job that rings. They chase payments for weeks.
Running a trade or construction business in Australia right now is hard.
The Profitable Tiler System: how good tilers win better work in a tough market
Running a tiling business in Australia right now is hard. Materials cost more than they did a few years ago. Wages, fuel, insurance and vehicle costs keep climbing. Plenty of homeowners are putting renovations off, or getting three quotes and picking the cheapest. Builders are squeezing subbies on rates. And the work that is out there often comes in small pieces: a splashback here, a repair there, a patch-up across town.
Most tilers respond the same way. They take whatever comes in. They quote every job that rings. They drive wherever the work is. They follow up when they remember, usually at night after a full day on the tools. They stay busy, but at the end of the month they still wonder where the money went.
Busy doesn't always mean profitable.
You probably don't need more work
Most good tilers aren't short on work. They're short on the right work. Ten small, low-margin jobs can leave you with less than four well-priced ones, plus a lot more driving, chasing and variations.
The goal isn't a full diary. It's a pipeline of work you can deliver well and price properly. That means more choice, not just more enquiries.
The Profitable Tiler System starts by working out what that work looks like for you.
Start with your last 10 jobs
Before any marketing, look at the numbers. List your last 10 jobs: the job type, sale price, direct costs, crew hours, suburb, where the lead came from, how much hassle it was, and whether you'd happily win it again.
Then work out each job's contribution: sale price minus direct costs, including a fair cost for your own time. Some of your busiest weeks might turn out to be your least profitable.
Now ask yourself which three job types you want more of, which three you'd stop accepting, who bought your best jobs, where they lived and how they found you. The answers give you a target: one profitable service, one type of customer, and a practical set of areas. That's what your marketing should be built around.
Make your business look as good as your work
You might lay a perfect herringbone floor. Your waterproofing might be bulletproof. But customers can't see any of that before they call. What they see is your Google profile, your website, your photos and how you reply.
If everything says "All tiling. Free quotes.", you'll be compared on price, because that's all customers have to go on. If it says "Premium bathroom tiling. Proven standards.", with real projects to back it up, you give them a reason to choose you.
That means showing the work you want more of, with real photos, material choices and client feedback. It means making the experience match the price, with clear replies, a useful consultation and a branded quote. And it means keeping the promise true: stay a specialist tiler, or position full bathroom work only where your skills, licences and team support it.
Market for the job, not just the postcode
Most trades market wherever they happen to live. That's not always where their best projects are. Start with your best completed jobs, then look for nearby markets where similar projects exist and where you can still protect your margin after travel.
Ask whether local customers need your speciality, what real enquiries and local competition tell you, and whether you can show relevant work there. Then build your Google presence, service-area pages and reviews around the areas you genuinely serve. No fake offices, no duplicate profiles, and no shortcuts.
A higher-priced postcode isn't a profit guarantee on its own. The right market still has to fit your service, your costs and your capacity.
Don't lose the next job while you're on this one
Most tilers lose good jobs without ever knowing it. A call goes to voicemail while they're mid-job. A Facebook message sits unread. A quote goes out once and never gets followed up.
The System puts every enquiry in one place, a CRM, with a clear next step and someone responsible for it. Each one follows the same path:
The enquiry comes in from your website or agreed channels.
It gets a quick, relevant reply and a next action.
You qualify the project: scope, area, budget, timing and fit.
You show proof and present the quote, with similar projects, a clear scope and the right options.
You follow up and record the decision, so you know what's won, lost or still waiting.
You deliver the work and ask for an honest review.
Automations help with the reply, the reminders and the review requests. But your part still matters. An automated message isn't a sales conversation, and you still return the calls, give clear quotes and do the work.
For established tiling businesses
The profitable tiler system
Stop chasing more jobs. Start winning better ones.
Find the work that leaves a better margin. Show why you are worth choosing. Build a system that follows through.
$100k+
In enquiry value in the first week. Bedford Bathrooms.
$100k
In extra revenue within two months. Yabbarra Bathrooms.
Real businesses. Different measures.
Results reported by Loopli. These are individual outcomes, not a forecast. Read the stories below.
A full diary is not the goal
Busy doesn't always mean profitable.
You can spend all week on the tools and still wonder where the money went. Start with the kind of work you win, not just how much of it you have.
Work that keeps you busy
Quoting anything that comes inTime spent pricing jobs that are a poor fit.
Being compared on priceThe customer sees a tiling rate, not the value of your work.
Taking work wherever it appearsTravel, access and variations eat into the job.
Following up when you rememberGood enquiries go cold while you finish today's job.
Work worth building around
A clearer ideal projectEnquiries that match your skills, margin and capacity.
A reason to choose youProof of the finish, process and standards you deliver.
A deliberate service areaCustomers and locations that make practical sense.
A repeatable next stepEvery enquiry has an owner, a status and a follow-up.
More choice. Not just more enquiries.
The goal is a pipeline of work you can deliver well and price properly. Bigger jobs are not automatically better jobs.
There is nothing wrong with splashbacks, repairs or subcontract work when the numbers work. The question is: which jobs would you happily win again?
Worksheet: your last 10 jobs
Which jobs should you win again?
Review your last 10 jobs. Use your actual figures, not the size of the invoice alone. You can type straight into the table below.
Job contribution = sale price minus direct job costs.
Include labour, materials, subcontractors and a fair cost for your own time. Contribution still has to cover overhead and marketing; it is not take-home profit.
Job type / customer
Sale price $
Direct costs $
Crew hours
Suburb / lead source
Hassle L/M/H
Again? Y/N
Crew hours = total hours worked across the team. Hassle = unplanned variations, access issues or avoidable rework.
Turn the answer into a target. Choose one profitable service, one customer type and a practical set of areas. That is what your marketing should be built around.
Your quality needs to be visible
Make your business look as good as your work.
Customers cannot judge the finish you deliver from a generic headline, stock photos and a price in a text message.
Easy to compare on price
All tiling. Free quotes.
No clear speciality. No proof of the difference.
A clearer reason to choose you
Premium bathroom tiling. Proven standards.
Specific work, visible quality and a clear next step.
Illustrative positioning, not a client testimonial or a promise of results.
01
Show the work you want more of.Use real project photos, material choices, client feedback and the detail behind the finished result.
02
Make the experience match the price.Clear replies, a useful consultation and a branded quote with scope, options and a next step.
03
Keep the promise true.Stay a specialist tiler, or position full bathroom work only where your capability, licensing and delivery team support it.
A premium brand, project proof and a clearer website were part of Yabbarra Bathrooms' transformation. See the published case study.
The Loopli approach
Build it in the right order.
First, make the business worth choosing. Then handle the opportunities properly. Only then turn up the volume.
01
In your foundation
Setup
Choose the work, customers and locations you want. Align your message, project proof, Google presence and website.
The outcome: easier to find, trust and choose.
02
In your foundation
Speed
Capture enquiries in one place. Acknowledge them quickly, share useful proof and make the follow-up clear.
The outcome: fewer opportunities left unattended.
03
Separate, when you are ready
Set on fire
Test channels, measure the work they produce and invest further only when demand, margins and capacity support it.
Track. Test. Measure profit. Scale what works.
The first 90 days focus on Setup + Speed. Ongoing advertising and marketing management are a separate decision, not an automatic next bill.
Adapted from Loopli's Hyper Profitable Lead System and Selling Premium Protocol.
Make the right first impression
Get found. Get trusted. Get chosen.
Your website is one part of the system. The job is to connect what you do best with the people looking for it.
1. Be specific.
Choose the service, customer and areas that match your best work. Tell people clearly why your business is different.
2. Make it believable.
Use completed projects, genuine reviews and a consistent brand. Let customers see your standards before they ask the price.
3. Make it easy.
Give visitors a clear way to enquire, explain what happens next and send their details to one place.
What we connect
01
Your message + your workBrand-aligned copy and real project proof built around the services you want to sell.
02
Local visibility + reputationAn accurate Google Business Profile, useful service-area content and a process for asking customers for honest reviews.
03
Your website + your enquiry systemClear calls to action, practical forms and a connected pipeline rather than messages scattered everywhere.
The website is an asset. The system is the offer.
It should help the right people understand your value and take the next step, not just give you something to put on a business card.
Do the job. Keep the next one moving.
Don't lose the next job while you're on this one.
A fast acknowledgement helps. A real follow-up matters. Every enquiry needs a place to go and a person responsible for it.
Enquiry comes inWebsite forms and agreed contact channels feed the pipeline.
Acknowledge + assignSend a relevant reply and create the next action.
Qualify the projectDiscuss scope, area, budget, timing and fit.
Show proof + present the quoteUse similar projects, a clear scope and the right options.
Follow up + record the decisionKnow what is won, lost or still waiting.
Deliver + request a reviewAfter the work is complete, ask for honest feedback.
One place. One next step.
A customer relationship management system, or CRM, keeps enquiries, notes and follow-ups together.
Agreed automations can acknowledge enquiries, prompt callbacks, send useful information and support review requests.
Your part still mattersReturn calls, update stages, give clear quotes and deliver the work. An automated message is not a sales conversation.
Built to be usedTraining helps you or your office support manage the pipeline without relying on memory.
Keep the scope clear. This is enquiry and sales follow-up support. It does not replace your job management, hiring, estimating or bookkeeping.
A quote should show the value.
Restate the brief.
Show that you understood the finish, scope and priorities.
Make the difference visible.
Use similar work, clear inclusions and meaningful options.
Agree on the next step.
Walk through the quote and set a follow-up, rather than just emailing a price.
Be deliberate about where you compete
Market for the job. Not just the postcode.
Are you visible where your ideal projects happen, or only where you happen to live?
Your baseWhere the team operates.
→
Practical service areasWhere the travel and delivery work.
→
Better-fit customersPeople who want the work you do well.
Start with your best completed jobs. Look for nearby markets where similar projects exist and where you can still protect your margin.
Project fitDo local customers need your speciality, finish and level of service?
Real demandWhat do actual enquiries, completed work and local competition tell you?
Margin after travelAllow for access, crew time, repeat visits and the cost of servicing the area.
Proof you belong thereShow relevant work and write useful pages for areas you genuinely serve.
Choose three areas to investigate
A higher-priced postcode is not a profit guarantee. The right market still has to fit your service, costs and capacity.
Use genuine service areas, not fake offices or duplicate profiles. A hidden address can be correct for a service-area business. Google's business guidelines. No ranking is guaranteed.
Real projects. Clearly stated results.
Better foundations. Real opportunity.
Two bathroom businesses. Different starting points. Results reported by Loopli.
Bedford Bathrooms
$100k+
Enquiry value · first week after launch
From no website leads to new demand.
Before: no website-generated leads, a broken domain setup and weak Google and review foundations.
Changed: domain setup, premium branding, Google optimisation, reviews and listing consistency.
Individual client outcomes, not independently audited figures or a promise of your result. Project scopes differed. Demand, capacity, response and job margins matter.
Find the gaps worth fixing
How strong is your foundation?
Give yourself one point for each statement that is already true and happens consistently. Tick the boxes and your score adds up below.
Get found + get trusted
Handle + convert enquiries
0/12
Your score is a starting point. Use it to choose what to fix next, not to predict revenue.
0-4
Build the basics
Start with positioning, proof and a clear path for enquiries.
5-8
Connect the gaps
Make the existing parts work together and follow up consistently.
9-12
Review for scale
Check demand, margins and capacity before increasing spend.
This is a practical self-check, not a validated diagnostic or a guarantee of marketing performance.
The offer: 90-day foundation
We build it. You put it to work.
A 90-day foundation for established tilers who want their business to attract and handle better-fit work.
Indicative setup investment
$5,500
Setup + Speed. Positioning, presence and enquiry systems working together.
01
Position the work you want.Focus the message on your best services, customers and genuine service areas.
02
Make the quality visible.A premium website, brand-aligned copy and real project proof that explain why to choose you.
03
Strengthen the local foundation.Google profile optimisation, relevant service-area pages and a genuine review process.
04
Organise the next enquiry.A GHL pipeline, connected enquiry forms and agreed response and follow-up automations.
05
Make it usable from day to day.Implementation support over the initial three months, training and system handover.
$159 / month
Platform and support after the initial period. CRM, hosting, domain and one hour of support per month, as agreed in your proposal.
What you bringProject photos, access, approvals and someone to respond to enquiries. We build the foundation; your team quotes and delivers the work.
What comes laterOngoing advertising and marketing management are separate. We only discuss scaling when the numbers and capacity support it.
Offer guide, not a final quote. Exact scope, timing, GST treatment, payment options, platform usage charges and service terms are confirmed in the written proposal. Advertising spend and ongoing campaign management are not included in this setup price.
You have the workmanship. Show its value.
Build a pipeline you actually want.
Start with a free Tiler Growth Call. Let's look at the work you want more of and what is getting in the way.
What we will look at
Your positioning, project proof, Google presence, website, service areas and enquiry handling.
What to bring
Your website, a few jobs you are proud of and a clear idea of the projects you would like to win next.
We will discuss whether the foundation is the right fit, whether you are ready to scale, or whether another business constraint needs attention first.
Better jobs. Stronger positioning. Proper follow-through. Loopli, strategic growth partners for Australian trade businesses.
A quote should show the value
A price by text tells the customer nothing about why you're worth it. A good quote restates what they asked for, shows similar work, lists clear inclusions and gives meaningful options. Then you walk them through it and set a follow-up, rather than just emailing a number and hoping.
Proof it works
Bedford Bathrooms had no leads coming from their website, a broken domain setup and a weak Google and review foundation. After the domain, branding, Google profile, reviews and listings were fixed, they had over $100,000 in enquiry value in the first week after launch.
Yabbarra Bathrooms on the NSW South Coast had no website, no lead system, dated branding and relied on referrals. After a new brand, website, local lead generation foundation, training and handover, they made $100,000 in extra revenue within two months of the new website being completed.
Two different businesses, two different measures. Enquiries aren't revenue, and revenue isn't profit. Results depend on demand, capacity, how fast you respond and your job margins. But both show what happens when the foundations are fixed.
How we do it
We build it in three stages, in order:
Setup: choose the work, customers and locations you want, then line up your message, project proof, Google presence and website so you're easier to find, trust and choose.
Speed: capture every enquiry in one place, reply quickly, share useful proof and make the follow-up clear, so fewer jobs slip through.
Set on fire: only when you're ready, and only when demand, margins and capacity support it, we test channels, measure the work they bring and scale what works.
The first 90 days focus on Setup and Speed. The website is one asset inside that. The system is the offer. Ongoing advertising is a separate decision, not an automatic next bill.
What it costs
The 90-day foundation is an indicative setup investment of $5,500. It covers positioning, a premium website, Google profile optimisation, service-area pages, a review process, a GHL pipeline with enquiry forms and follow-up automations, plus three months of implementation support, training and handover. After that, $159 a month covers your CRM, hosting, domain and an hour of support. Exact scope, timing and GST are confirmed in your written proposal.
You bring the project photos, the approvals and someone to answer enquiries. We build the foundation. Your team quotes and delivers the work.
Build a pipeline you actually want
You already have the workmanship. The Profitable Tiler System makes sure the right customers can see it, trust it and choose it, then makes sure no good enquiry slips through.
Start with a free Tiler Growth Call. We'll look at your positioning, project proof, Google presence, website, service areas and how you handle enquiries, and tell you honestly whether the foundation is the right fit, whether you're ready to scale, or whether something else in the business needs fixing first.
Recent Case Studies
We work really hard on our clients businesses to create case studies like these. We are open about showing you exactly what we have done to help you make the best decision for your business.
